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Getting Comfortable with the Uncomfortable in L&D Measurement

  • January 15, 2026
  • 12:00 PM - 1:00 PM
  • Zoom Meeting
  • Be the first

Registration

  • This rate is for current ATD Greater Cleveland members and includes all member types. Please note: If you do not register prior to the program, walk-ins will be charged the non-member rate, regardless of member status, and attendance can not be guaranteed.
  • To participate in chapter reciprocity, current members of any ATD Chapter in Ohio should use this option. A registration code is required; please contact the ATD Greater Cleveland chapter office for code information.
  • For attendees who are not current members of the guests, non-members, national ATD members, and any members who are paying at the door.
  • Those members who are part of ATD and the Chapter membership.
Register

Getting Comfortable with the Uncomfortable in L&D Measurement

Many learning practitioners fail to tap into the power of analytics because of their discomfort with one or more elements associated with the measurement and evaluation process.  This session will review topics like ROI, benchmarks, self-reported data, impact indictors, negative data, low impact learners, NPS, AI, and roughly reasonable.  The goal is to dispel the myths behind these and make what is considered uncomfortable to many comfortable and confident to all.

We’ll cover:

  • How to identify measurement areas holding us back and overcome them
  • Speak with more confidence and comfort around measurement
  • Engage and Empower others through measurement

Whether you're working with strict brand standards or just tired of cookie-cutter eLearning, this session will give you the tools and inspiration to make Rise work harder (and look better) for your learners.

This session ties to the ATD Capability Model in all three (3) of the areas:

  • Professional
  • Personal
  • Organizational

Program Details 

 Date Thursday, January 15, 2026
 Time

11:30 - 12:00 pm - Meet & Greet - Gather & Chat

12:00 - 1:00 pm - Presentation
 Location

Virtual Zoom Meeting
 Cost
  • Current ATD Greater Cleveland Chapter Members: $10
  • Current Members of any Ohio ATD Chapter: $10
  • Non-Members & Guests: $15


Presenter: Jeffrey Berk, COO 

Jeffrey Berk is the COO of Performitiv. He holds a CPA and an MBA. Performative is a learning impact optimization technology company. As COO, Jeffrey helps shape the strategy and manages day-to-day operations. Jeffrey has been in the learning measurement field for nearly 20 years. He has co-authored 2 books on human capital analytics.  He is an adjunct professor on performance measurement and process improvement in Chicago.


Please contact programs@atdgreatercleveland.org with event/registration questions. 

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